奧地利建築師 -藍天組 Coop Himmelb(l)au 之 BMW Welt

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奧地利建築師 -藍天組 Coop Himmelb(l)au 之 BMW Welt

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在慕尼黑的艷陽照耀下,BMW總部的銀色外牆閃爍著光芒,抬頭所望儘是一片蔚藍晴空。萬里無雲的天,除了一處:只見偌大的一片鋼鐵孤雲盤桓在BMW的工廠與奧林匹克體育館(Olympic Stadium)之間,只由幾根支柱深入地底提供支撐。另一端則連接著玻璃與鋼鐵所形成的渦流—這座雙錐體巧妙地融合了力量、動感與輕量化的設計。

站在這個最新作品旁的是建築師沃夫.D.普利克斯(Wolf D. Prix),他也是享譽國際、位於維也納的漢默堡建築師事務所 Coop Himmelb(l)au的主持建築師之一。普利克斯戴著黃色安全帽,顯然,他的作品並沒有表面看來那麼地抗拒地球引力,單是屋頂的鋼架結構便超過3,000噸重。在我們的頭上,一座起重機正吊起另一根樑柱,並安裝至定位。此外,屋頂上不斷冒出的點點火星顯示一群活力充沛的300名工人部隊正忙著完成各式工作,他們在打造一座獨一無二的建築鉅作—全新BMW Welt(Welt:中文是「世界」之意)。

這座建築是品牌精神的體驗聖地與BMW新車的交車中心,BMW Welt 即將成為進入BMW品牌世界的大門,而每輛呈交的新車都是BMW進步的動力。訪客可沿著「動力街」(mobility street)參觀,體驗全產品線的第一手內容,並瞭解例如氫動力系統等各項創新科技。青年學院(Junior Campus)則能使兒童與青少年有機會瞭解關於機械動力的各個面向。BMW Welt內更設置多家美饌餐廳,同時也提供可彈性調整場地的會議中心,方便進行各項會議與活動,不論是小組討論會議或國際型的研討大會皆相宜。

我們的腳步聲在雙錐之間迴蕩。「BMW Welt 一部分是品牌的展演廳,一部分則是市場。」普利克斯說道。在高處的大型平台更加精采,每天將有250位顧客在此取得新車的鑰匙,而且,每一輛新車會以戲劇性的慶祝方式緩緩升起,呈現於車主面前。

動感的質地與輕量化的感覺從外觀持續延伸至內部:屋頂內部上方的波浪曲線有如 不斷飄動的雲朵,走道則彷若浮在半空中;而牆壁採取開放式延伸設計,假如展演廳有額外的空間需求,有時牆面甚至可以完全隱藏起來。整座大樓恍若身處移動的狀態中,「我們是以BMW車款充滿動感的特質為概念來設計這座建築。」建築師解釋。

然而,若無最新式電腦軟體的協助,這一切將不可能成真。傳統的計算方法在設計這樣的波浪型屋頂時可說毫無用武之地,更不用說能夠解決將150支暫時支架簡化成12根永久支柱的問題。如此複雜的建築結構只能借助電腦輔助設計系統(Computer Aided Design),簡稱CAD。這款軟體程式除了可以協助建築師在電腦螢幕上進行繪圖與設計,同時也能模擬建築物的承重與一些自然因素,諸如採光等效果。

>>相關網站
::COOP HIMMELB(L)AU, Prix, Dreibholz & Partner::
::BMW Welt::

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>>英文資訊

Coop Himmelb(l)au designs the BMW Headquarters in Munich

The BMW Group is planning in close proximity to their headquarters and the Olympiapark in Munich a center for brand experience and vehicle delivery. The main element of COOP HIMMELB(L)AU design proposal is a large, permeable hall with a sculptural roof and the double cone which emerges in relation to the existing headquarters complex. The hall is a marketplace for differentiated and changing uses and an unmistakable sign for the BMW Group. The interior topography creates differentiated spatial densities and fluid subspaces. The heart of the building is the "Premiere" vehicle delivery area. Hanging above this space are the customer lounges which allow views through the event space and toward the BMW headquarters.

The BMW Welt by Coop Himmelb(L)Au will officially open to the public on the weekend of October 20/21, 2007. Visitors from all over the world are invited to experience the exciting new building. As planned the handing over will be on June, 30 2007.

The main element of Coop Himmelb(L)Au is a large permeable hall with a sculptural roof and the double cone which emerges in relation to the existing headquarters complex. The hall is a marketplace for differentiated and changing uses and an unmistakable sign for the BMW Group. The interior topography creates differentiated spatial densities and fluid subspaces. The heart of the building is the "Premiere" vehicle delivery area. Hanging above this space are the customer lounges which allow views through the event space and toward the BMW headquarters.
yap
鐵牌會員
文章: 105
註冊時間: 2007-09-27, 09:51

奧地利建築師 -藍天組 Coop Himmelb(l)au 之 BMW Welt

文章 yap »

BMW Welt 開幕了!

http://www.motorauthority.com/cars/bmw/ ... ich-today/

BMW Welt megastore opens in Munich today
Posted on Wednesday 17 October 2007

BMW has invited over 800 guests and press representatives for today's grand opening of the new BMW Welt (World) just outside of the carmaker's headquarters in Munich. The ultra-modern steel and glass structure will be used to promote BMW's cars and is described as a 「car delivery and experience center.」 Whenever somebody comes to pick up their new car, they'll be required to wait on a grand stage before it ascends on a rotating platform ready to be driven away.

The new facility stretches over 73,000 square meters and was designed by Viennese architects Coop Himmelb(l)au. A key element of the design is a twisting glass tower that's supposed to represent BMW's early-20th-century origins as an aircraft-engine supplier, reports the WSJ.

As competition for luxury cars heats up carmakers need a new way of promoting their vehicles. BMW previously opened a BMW Werk factory in Leipzig back in 2005 and arch-rival Mercedes quickly followed with its own Museum in Stuttgart the year after. Volkswagen has its famous glass factory in Dresden and Porsche is set to open its own Museum next year in Stuttgart.

The doors for this latest BMW Welt will be opened to the public on the 21st of this month.

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eaGer
網站管理者
文章: 14159
註冊時間: 2008-05-04, 11:28
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奧地利建築師 -藍天組 Coop Himmelb(l)au 之 BMW Welt

文章 eaGer »

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↗ BMW Welt Plans & Sections | 平面圖 & 剖面圖
Marco

文章 Marco »

可惜阿!

這次募尼黑沒去成><
不然就去BMW的總部了 :cry:
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