來自美國芝加哥的年輕手錶品牌 WOLFPOINT

設計人傾向於以不同的角度敗家:有用又有設計感的、有設計感卻沒用的、買了好幾年還是不知道要怎麼用的。你咧?想怎樣敗家?
回覆文章
準建築人手札網站
鍍金牌會員
文章: 20565
註冊時間: 2005-06-01, 11:31
來自: 準建築人手札網站 Forgemind ArchiMedia

來自美國芝加哥的年輕手錶品牌 WOLFPOINT

文章 準建築人手札網站 »

WOLFPOINT現任老闆的曾祖父是在瑞士日內瓦的手錶組裝師;1997年,WOLFPOINT在亞洲成立了第一家手工組裝的精品手錶製造商。在奢侈品零售夥伴的幫助和支持下,WOLFPOINT已經成長為領先的手錶製造商。多年來,WOLFPOINT開始注意到奢侈手錶品牌定價時的利潤不斷增加,導致消費者要付出更高的價格才能擁有手錶,WOLFPOINT決定是時候改變這種不公平的定價結構。

奢侈手錶品牌使一般消費者難以購得優質產品,這種不必要加價令人厭煩,2018年在芝加哥成立了WOLFPOINT,願景是使手工製作的優質產品以可負擔價格取得;為了實現這一目標,WOLFPOINT購買了自己的設施,自己經營,確保以負擔得起的價格提供符合美國品質標準的手錶。

WOLFPOINT堅信「市場上總是有更多過度設計,然而人們往往傾向於簡單的錶款,這種情況將會持續下去,時尚趨勢來來去去,但經典手錶將會永存。 」

WOLFPOINT在兩個工廠裡對所有手錶進行策劃、設計和製造。在任何手錶能夠真正被稱為Wolfpoint手錶之前,要經過一系列嚴格測試,以衡量精度、美感和品質,以符合其高標準。這些嚴格的測試和試驗貫穿於生產的每一個階段,直到交貨,每隻手錶都要接受反映現實生活和極限運動條件的測試,確保經久耐用。

每支手錶都是由公司內經驗老到的製錶師團隊以手工製作,這個過程相當耗費時間,但這是WOLFPOINT引以為豪的投入方式,因為重視產品,而非最終利潤,所以專注於以可負擔價格提供最高品質的手工手錶,經得起時間考驗。

圖檔
準建築人手札網站
鍍金牌會員
文章: 20565
註冊時間: 2005-06-01, 11:31
來自: 準建築人手札網站 Forgemind ArchiMedia

芝加哥Wolfpoint 濃縮了城市靈魂的本地鐘錶品牌

文章 準建築人手札網站 »


芝加哥Wolfpoint 濃縮了城市靈魂的本地鐘錶品牌


Anthony Bourdain描述芝加哥

已故的安東尼-布林值丹(Anthony Bourdain)曾將芝加哥描述為世界上唯一一個真正的大都市[除了他的家鄉紐約之外]。布林值丹喜歡芝加哥,是有原因的。在他2016年為《未知部分》到我們這個美妙的城市旅行時,他在開場的獨白中敘述道。"芝加哥是一個城鎮,一個永遠不需要用其他城市來衡量自己的城市。其他地方必須用它來衡量自己。它很大,很外向,很強硬,很有主見,而且每個人都有自己的故事"。 

The late Anthony Bourdain once described Chicago as the only true metropolis left in the world [outside of his native New York]. Bourdain loved Chicago, for good reason. In his 2016 trip to our wonderful city for Parts Unknown, he narrated in his opening monologue: “Chicago is a town, a city that doesn’t ever have to measure itself against any other city. Other places have to measure themselves against it. It’s big, it’s outgoing, it’s tough, it’s opinionated, and everybody’s got a story.” 

This is Wolfpoint Chicago’s story

Wolfpoint is the boutique Chicago-based watch brand built for the modern Chicagoan. The brand’s mission from the beginning was to create a quality watch that captures the rich history and style of its founding city. Like the hands on an immaculately crafted Wolfpoint watch, the modern Chicagoan moves inch by inch, more determined to make their mark on this city. It’s a place that has always understood that less is more and Wolfpoint embodies that in spades. 

It’s apparent in every detail. From the iconic color blue on the face on the popular Fort Dearborn style to the crescent moon designed into the face of their mega-popular Chicago Moon, paying homage to the famous Cloud Gate (otherwise known colloquially as The Bean) in Millenium Park. The founder of Wolfpoint takes great pride in the little details, down to the Wolfpoint logo, which mimics the three branches of the Chicago River that meet just off the Merchandise Mart and is etched into each piece. It’s as iconic as the Chicago flag itself—as it waves proudly boasting the three white bands that stand for the north, west and south sides of the city, while the blue stripes are symbolic of the city’s important bodies of water. The top blue band represents Lake Michigan and the north branch of the Chicago River. Representing Chicago is less of an anecdote as it is a personality trait and that pride radiates in everything Wolfpoint does. 

The company’s website highlights the significance of Wolf Point to the history of Chicago. The first school was constructed there. As was the first bar, church, and other various commercial buildings integral to growth in Chicago’s early stages. And now, proudly, is also where the first Chicago watch was built.

Whether you’re walking from Union Station throughout the Loop during rush hour, taking the Red Line north towards Wrigley Field, or enjoying a lovely weekend afternoon in Union Park, you need Wolfpoint. It’s your guide. Because when you wear a Wolfpoint watch you’re saying something you simply cannot with any other timepiece. You’re saying I’m from Chicago and I’m proudly here to change the game.

Because for Chicago’s young professional, moving throughout the chaotic work week is daunting enough. The comfort and confidence a quality timepiece can provide is simply indescribable. So, whether you branch North towards Goose Island, South towards Chinatown, or East toward Lake Michigan, do so with Wolfpoint embracing your wrist.

I’ve been in this city for 31 years now. In fact, I share a birthday with Chicago. My family has been rooted here for more than a century. I take great pride in the people, profession, and product this city has a produced around me for three decades. Celebrate the city you call home by flashing a quality-crafted, minimalist, watch that supports local to boot.

After all, there’s no rule that says the City of Big Shoulders can’t also be the City of Pristine Wrists.

Learn more about Wolfpoint Chicago by heading to their website and discovering which piece of Chicago you want to wear on your wrist.

Editor’s Note: Stay tuned throughout the month of March for a special giveaway on UrbanMatter Chicago! We’ve teamed up with Wolfpoint Co. to give one lucky Chicagoan a beautiful Chicago Moon time piece and two (2) tickets to a future Chicago Cubs game at Wrigley Field! Details to come, but it’s better to be safe than sorry so head to Instagram right now and follow both UM Chicago & Wolfpoint Watches to ensure you don’t miss out on the Chicago crossover event of the century!  
回覆文章